I help companies uncover their clear, compelling, customer-centric value.
For over a decade, I have tackled a broad range of business challenges, first at creative advertising agencies and later at Facebook. From B2B product launches to changing consumer behavior, I have partnered with global sales teams, rosters of creative agencies, and developer-led startups to achieve audacious goals.
Services
Qualitative research
From focus groups to shop-alongs, I moderate qualitative research and synthesize the findings into actionable insights.
Go-to-market planning
When it’s time to tell the world what you’ve been working on, we map out the calendar and prepare all parties for launch.
Brand positioning
Based on your objectives, competition, and audience, we define your brand through a series of collaborative workshops.
Sales enablement
Sales teams often need content to persuade customers. I write content like pitch decks and one sheets, then train your team to use them effectively.
Core narrative development
A disjointed team is slow. Get everyone sharing the same story with a clear narrative that lives across channels and moments.
Presentation storytelling
Whether internal or external, a compelling story captures audiences and leads to action. I help presenters write and prepare for keynote moments.
Let’s chat
Whether you know exactly what you’re looking for or you want to explore some options, I would love to hear more about your business.