https://www.kendallbeveridge.com/home daily 1.0 2025-05-06 https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/7aa20246-dd34-4815-b22a-3565a6d06347/0022.jpg https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/aecbb402-3015-40ff-a8b9-90a7d609aad2/Chime.png Home CHIME - Foundational Brand Strategy // Transformed Chime from a features-focused app into a purpose-driven financial partner by uncovering a powerful insight: financial journeys aren't linear for most Americans. Our strategic repositioning—"Uniting everyday people to unlock their financial progress"—inspired a refreshed brand identity that connects emotionally with millions seeking an authentic alternative to conventional banking. https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/1742679250200-DMC3G3QQ5DEQ33TJ7682/ranch-rider-yellowstone-2022.jpg Home RANCH RIDER - Go-To-Market Strategy // This Austin favorite needed help translating their local brand magic for national distribution. Our brand audit revealed their packaging wasn't working at shelf, despite strong can design. We revamped their packaging strategy for better point-of-purchase impact and created a comprehensive Brand Bible with a clear positioning: "Premium hard seltzer that doesn't sugarcoat"—setting them up to compete with beverage giants across the country. https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/1742679235427-9252QDPCPA0PBS7WB8OP/Opendoor.jpg Home OPENDOOR - Foundational Brand Strategy // Opendoor's ambitions had outgrown its positioning as just a home-selling platform. Research revealed that people needed more than a seamless transaction—they wanted support through major life transitions. This insight inspired a new brand purpose: "Powering life's progress, one move at a time" and value proposition: "Opendoor gives you the confidence and control to make life-changing moves." This strategic shift positioned Opendoor to embark on the creation of a new creative campaign platform. https://www.kendallbeveridge.com/fh-clinics daily 0.75 2025-11-16 https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/1742684237035-5LTNA6KIO7WUHHVEYAW0/field+hockey+turf https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/7c0c0eee-8271-45c0-9f57-f8efdfe6c68d/IMG_7585.jpg Clinics https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/93df4c69-a5b7-420b-8a59-e914be9a4c97/Michelle.jpeg Clinics https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/db8bdeb2-ff47-4348-b337-8f64dce1f863/Corey.jpg Clinics https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/f5106900-9fc5-4065-a1ca-70fe23f2fda1/Maddie.jpeg Clinics https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/b064b5c8-6893-4352-85c5-575a359b12b0/Lauren.png Clinics https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/f5917b55-f83c-4d9a-8d2d-87e132728786/Kelly.jpeg Clinics https://www.kendallbeveridge.com/404 daily 0.75 2025-04-24 https://images.squarespace-cdn.com/content/v1/67dc883b0aa924731a15601b/14a56630-4adb-4eef-ba4b-7d153fedbbc8/0070.jpg