Hi, I’m Kendall.
I live in San Francisco where I play field hockey, practice yoga, and overthink things. For over a decade, my experience as a high-performing athlete has fueled my success in fast-moving teams, first at creative advertising agencies and later at Meta (fka Facebook).
In 2019, I shifted my energy from full-time tech to project-based consulting work so I can spend time on my passion project: making the power of sport accessible to every kid. To explore this vision, I started field hockey programs at several San Francisco Boys and Girls Club locations, in addition to coaching at the club and high school levels, until things were halted due to the pandemic. Now I’m cooking up some new ideas for sport development in the Bay Area.
Outside of my current role as JV Head Field Hockey Coach at University High School, I love collaborating with people who are trying to crack a thorny business challenge. Whether that means you’re at the beginning of your company’s journey or want to understand a consumer mindset, I thrive on simplifying complexity.
Learn more about my professional experience below, or check out some testimonials here.
Experience
Professional
Self-Employed
Marketing & Brand Strategy Consultant | Nov 2019 – Present
Whether building a marketing plan from scratch, launching a new product, or refreshing a mature brand, my well-rounded experience guides the strategic process. Recent clients include a national fintech brand, real estate tech disruptor, and global fitness phenomenon.
Download my resumé for more details.
Brand Strategist, Facebook App | Aug 2018 – Jul 2019
Established new role within the Integrated Marketing team to bring a holistic strategic approach to the intersection of brand and product marketing, working directly with the Marketplace and Groups teams.
Product Marketing Communications, Messenger & WhatsApp | Sep 2016 – Aug 2018
After launching products to monetize Messenger (an app with over 1B users), I was recruited by the WhatsApp team to build the global marketing plan for the launch of their API and small business app.
Global Vertical Marketing Manager, Gaming | Mar 2014 – Sep 2016
Hired as the first global, vertical-specific marketing lead to collaborate with global sales, partnerships, and product marketing to drive revenue and product adoption.
Venables, Bell & Partners
Senior Strategist | Jul 2011 – Nov 2013
Led brand strategy for Intel, Phillips 66, Conoco, and 76 Gasoline. Supported Audi account as day-to-day strategist for ongoing retail-centric campaigns and 2013 Super Bowl campaign.
The Martin Agency
Strategist | Jun 2010 – Jun 2011
Traveled to communities across the U.S. to document the real, changing lives of Walmart customers, and inspire insights-driven marketing. Collaborated with strategists throughout Walmart’s large, complicated roster of partner agencies.
Education
VCU BRANDCENTER
M.S. Brand Management, 2010
Adjunct Professor, Fall 2022
UNIVERSITYOF MARYLAND
B.A., Studio Art, 2008
B.S., Marketing, 2008
Athletics
• JV Head Coach, University High School, August 2022 - Present
• Asst. Coach, Lick-Wilmerding High School, August 2019 - May 2021
• Coach, San Francisco Youth Field Hockey Club, Feb 2017 - Oct 2020
• Marketing Chair, NorCal Field Hockey Assoc., Apr 2018 – Feb 2022
• Field Hockey Program Lead, Boys & Girls Club of SF, Oct 2019 – Mar 2020
• USFHL Adult Club National Champion, 2019 & 2022
• NCAA Division I Field Hockey National Champion, 2005 & 2006